Group: Companies refuse billboards on Hise investigation


This is the proposed billboard that Democracy North Carolina wanted to erect in McDowell and Mitchell counties.

As the General Assembly considers major legislation (HB-581) to cut back regulation of the billboard industry, a nonprofit organization is criticizing two of the state’s largest billboard companies for “political favoritism and censorship.”

Democracy North Carolina, a voting rights and campaign finance watchdog group, has been trying to post billboards calling attention to an ongoing investigation by the State Board of Elections into the campaign finances of state Sen. Ralph Hise, the group said in a news release.

Hise is a Mitchell County Republican and chair of the Senate Select Committee on Elections; his legislative district covers six counties in western North Carolina.

Hise has allegedly withdrawn about $10,000 in excess “loan repayments” from his campaign and also failed to disclose receiving more than $9,000 in donations from political action committees (PACs). Democracy North Carolina says his campaign reports have more missing information and are “the worst of any current state legislator.”

“We’ve been trying to let the voters in Sen. Hise’s district know about his problems for a month, but the billboard industry seems so worried about making him mad that they are refusing to rent us space for our message,” said Bob Hall, executive director of Democracy North Carolina.

Hall said he was initially encouraged to rent space by sales agents at two companies. He selected billboard locations, submitted the artwork, and sent it back with modifications requested by the agents. He signed a contract with Lamar Outdoor Advertising for a billboard in Mitchell County and a contract with Fairway Advertising for another billboard along I-40 in McDowell County.

But then, in both cases, regional managers of the companies called to cancel the contracts, saying the message proposed for the billboards “was political and too controversial” or “too controversial and could cause problems for the company,” according to Hall.

Chris Colvin with Lamar Advertising said to The McDowell News that Democracy North Carolina is not being censored. However, he added his company has the right to reject a billboard that is too offensive to the local community.

“It’s a fact we don’t take overly sensitive messages,” he said. “We gave them an opportunity to come up with a different piece of creative. We have the right to reject. We don’t want to have creative that provokes anger in the community.”

“It was very clear in talking with the billboard executives that we’re the victim of political favoritism and censorship,” said Hall. “Lamar has a billboard attacking Muslim immigrants on the I-40. Billboard companies are involved in plenty of controversial and political advertising, but they also have high-priced lobbyists in Raleigh, they want favorable legislation, and they don’t want to anger a powerful state senator at this crucial time.”

As for the billboard attacking Muslim immigrants, Colvin said “Nobody on that billboard is being attacked.”

The McDowell News also attempted to contact Neil Drendel with Fairway Outdoor Advertising regarding the billboard that was planned for McDowell County. He did not return a phone call as of Friday afternoon.

Hise did respond to The McDowell News about the investigation by the State Board of Elections.

“We recently concluded an internal review of the campaign’s finance reports and found some bookkeeping corrections that needed to be made,” Hise said in an emailed statement. “We’re working to correct those now and have sent a response to the State Board of Elections.”

However, Hise did not address the allegation that these billboard companies are fearful of making him angry.