Privacy Policy

WORLD MEDIA PRIVACY POLICY

For each visitor to the Web site, WORLD MEDIA's servers automatically collect information about which pages are visited and the domain name of visitors. This information is used for internal review, to tailor information to individual visitors and for Web site traffic audits. We also provide this information (as well as information from third-party market researchers) about our users on an aggregated, anonymous basis to our advertisers.

WORLD MEDIA may place a "cookie" on the browser of your computer. The cookie itself does not contain any personally identifying information. A cookie may be used to tell when your computer has contacted the Web site. WORLD MEDIA uses the information for editorial purposes and for other purposes such as delivery of features and advertisements, so WORLD MEDIA can customize delivery of information to you without compromising privacy. For example, cookies may be used to ensure that you will not see the same banner advertisement too often in a single session.

WORLD MEDIA may, in the course of providing services through its Web sites, ask you to disclose voluntarily certain information about yourself. This could include information that identifies you or your household. Any information in WORLD MEDIA's possession solely as a result of your use of the Web site and that is associated with you or your household is considered "Personal Information." It consists of both information supplied by you (e.g. name, address, telephone number and e-mail address) and information collected about how you use the Web site (e.g. the fact that you have bought merchandise through the Web site). 'Personal Information' does not include statistical data about large numbers of users, none of whom are identifiable, nor does it include information that you have posted for public view on the Web site or otherwise publicly disclosed.

Like many other commercial sites, our site may utilize an electronic file called a Web beacon to count users who have visited a page or recognize users by accessing certain cookies. Our site and/or the Web sites of advertisers and merchants with which we have a relationship may use Web beacons (a) for auditing purposes and to collect information from the Web sites of certain advertisers or merchants; (b) to report anonymous individual and/or aggregate information about our users from such advertisers or merchants. Aggregate information may include demographic and usage information. No personally identifiable information about you is shared with such advertisers or merchants. You may choose to opt-out by contacting us in accordance with the information set forth at the bottom of this policy.

How does the Web site use the information it gathers?

Information collected on the Web site, including traffic patterns and user behavior, is used primarily for the following purposes:

    Internal research. The Web site is continuously assessing how visitors use the site. This data assists us in making decisions about how to improve the site and to better serve our users. Research data are aggregated and do not include data about specific individuals. We may share aggregated research (but not individual user information) with our advertisers or business partners. Additionally, the Web site may use your information to contact you to ask for your participation in a focus group, survey, or some other type of research effort.

    To customize your experience on the Web site. As the Web site improves its service, it may offer users more opportunities to customize content and other aspects of the site. Information provided by you may be used to assist in the customization process, if you elect to participate in these features.

    To tailor advertising efforts. Most of the information and services available to you at the Web site are free. In order to continue providing services free of charge, the Web site sells advertising. Advertisers prefer to target their communication toward audiences who are most likely to be interested in their products. The information gathered on the Web site helps us advise advertisers in general terms about certain aspects of site visitors (e.g. how visitors use the site, general demographic attributes of visitors, usage patterns on various parts of our site, etc.). This information helps both advertisers and the Web site make better decisions about where to place advertising. This information may also be used to send targeted marketing, such as emails, to users that we think would be interested in such marketing. Visitors who choose to conduct financial transactions with advertisers on the Web site may also provide specific data to those advertisers during the process of their transactions. Additionally, any information provided during the purchase on the Web site of products or services will result in the collection of certain information required to complete the transaction.

    To use third party service providers. We provide some services and products through third parties. These third party service providers may perform functions on our behalf, like sending out and distributing promotional emails. We may share your personally identifiable information with such service providers as necessary to allow those service providers to fulfill orders, send mail or email, administer contests or sweepstakes, remove repetitive information on customer lists, analyze data, provide marketing assistance, provide search results and links, process credit card payments, operate the Web site, troubleshoot, or provide customer service. We may also collect personal information from individuals and companies with whom we have business relationships ("Affiliates") and may share your information with service providers to accomplish our administrative tasks. For example, when you order a service, the third party payment processor we use releases your credit card information to the card-issuing bank to confirm payment for the service. The use of your personally identifiable information by these third parties is governed by the privacy policies of these third parties and is not subject to our control.

More specifically, here is how the Web site may use information you provide:

    E-mail addresses. If you supply the Web site with your e-mail address, either by registering on the site, by communicating with us via e-mail, or signing up for promotional offers or emails we may, from time to time, send you information that we believe would be of interest to you via e-mail. This information may be from the Web site or sent by us on behalf of one of our quality advertisers. Note: If we send you e-mail on behalf of another company, your personally identifiable information is not disclosed to that company unless you purchase a product or service from that company in which case it may need your information to fulfill your purchase. Rather, the company provides us with the information it wants to send, and we prepare and send the e-mail directly to you. We may use a third party service provider to manage or send emails on our behalf, but that third party is only authorized to use your information as necessary to send our email to you and it is not authorized to sell or transfer your information.

    Postal addresses. If you supply the Web site with your postal address, we may send you periodic mailings with information on new products, coming events, surveys or other research materials, or other information we think might be of interest to you.

    Telephone numbers. If you provide your telephone number or cell phone number, the Web site may call or text you regarding orders you have placed online, to tell you about new products, services, or coming events, or to offer other information that may interest you. Additionally, the Web site or one of its agents may call you for research purposes.

    Sale transaction information. From time to time, we provide offers from our advertisers who, as part of their offer, request information on customers who purchased their offer in order to allow the advertiser to fulfill the purchase. In those cases, we share some of your personally identifiable information with that advertiser. Sharing this Information may allow that advertiser to market directly to you should it choose to do so. However, we will only share personally identifiable information with an advertiser if you provide us that information and enter into a transaction with that advertiser on or through our Web site. We are not responsible or liable for the actions of such advertiser.

    Business transfer. We may also share your information in the case our business is sold or transferred. If this occurs, the successor company would acquire the information we maintain, including personally identifiable information.

Except as necessary to process your requests or orders placed with advertisers or merchants featured on the Web site, or as otherwise described above, WORLD MEDIA does not rent, sell, barter or give away any lists containing Personal Information for use by any outside company. WORLD MEDIA also respects the privacy of data on your personal computer and does not access, read, upload or store data contained in or derived from your private files without your authorization.

Facebook Connect

Our Web site may allow users to access Facebook Connect to interact with friends and to share on Facebook through Wall and friends' News Feeds. If you are logged into our Web site and Facebook, when you click on "Connect with Facebook" your profiles will merge if the email addresses match. If the email addresses don't match, we ask you if you want to merge them and you must enter your Web site password to validate that they control that account. If you are already logged into our Web site but not logged into Facebook, when you click on "Connect with Facebook" you will be prompted to enter your Facebook credentials or to "Sign up for Facebook." By proceeding you are allowing the Web site to access your information and you are agreeing to the Facebook Terms of Use in your use of our Web site. Similar access to your information may occur if the Web site allows users to access other social applications similar to Facebook.

Conversely, if you are not currently registered as an the Web site user and you click on "Sign in Using Facebook," you will first be asked to enter your Facebook credentials and then be given the option to register and join the Web site. Once you register on our Web site and Connect with Facebook, you will be able to automatically post recent activity back to Facebook. You have the option to disable Facebook Connect at any time by logging into "My Profile" and clicking on "My Facebook Profile." Further, you can edit privacy settings for the reviews that appear on Facebook or disconnect this service by visiting the Facebook Application Settings page.

NewsRight

This Web site uses services provided by NewsRight, LLC. NewsRight is based in the United States and collects content usage information and may use cookies and/or clear GIFs in conjunction with this activity. Your continued readership of this site means you accept the privacy policy of NewsRight. Please refer to the NewsRight privacy policy at http://www.newsregistry.com/privacycenter/servicepolicy.aspx for further information.

Links

The WORLD MEDIA site contains links to other sites. WORLD MEDIA is not responsible for the privacy practices or the content of such Web sites, including any sites that may indicate a special relationship or partnership with WORLD MEDIA (such as co-branded pages or "powered by" or "in cooperation with" relationships). WORLD MEDIA does not disclose personally identifiable information or unique identifiers to those responsible for the linked sites. The linked sites, however, may collect personal information from you that is not subject to WORLD MEDIA's control. To ensure protection of your privacy, always review the privacy policy of the sites you may visit by linking from the WORLD MEDIA site.

Opt Out Procedures

You always may opt out of receiving future mailings or other information from WORLD MEDIA. If the mailing does not have an e-mail cancellation form, send us an e-mail the type of information that you no longer desire to receive.

You may opt out of any or all contacts from the Web site at any time. All e-mails sent to you from the Web site will allow you to opt out of any further e-mail from us. You may e-mail us at digital@hickoryrecord.com to opt out of our email programs. You may also write or call us at the following address and phone number to notify us regarding use of your information: PO Box 968, Hickory, NC 28603; phone: 828-322-4510.

When you register on the Web site, you will be given the opportunity to opt out of further communication from us.

You may accept certain kinds of contact and decline others. For example, you may choose to accept e-mails, but not postal mail or telephone calls.

If, at any time in the future, the Web site decides to use information provided by you in a way not described here, we will contact you beforehand to explain the use of the information and give you the opportunity to decline that use.

Children's Privacy

The following additional terms, conditions and notices apply to use of the Web site by children under the age of 13 years whenever WORLD MEDIA becomes aware that a user is in that age range:

    Users under 13 years of age may not submit or post information on the Web site without the consent of the user's parent or legal guardian. Prior to collecting any personal information about a child under 13, WORLD MEDIA makes reasonable efforts to obtain consent from the child's parent after informing the parent about the types of information WORLD MEDIA will collect, how it will be used, and under what circumstances it will be disclosed.

    Although WORLD MEDIA will apply these children's terms and conditions whenever it becomes aware that a user who submits Personal Information is less than 13 years old, no method is foolproof. WORLD MEDIA strongly encourages parents and guardians to supervise their children's online activities and consider using parental control tools available from online services and software manufacturers to help provide a child-friendly online environment. These tools also can prevent children from disclosing online their name, address, and other personal information without parental permission.

    "Personal information" collected from children may include any of the information defined above as "Personal Information" with respect to general users of the Web site and may be used by WORLD MEDIA for the same purposes. Except as necessary to process a child's requests or orders placed with advertisers or merchants featured on the Web site, WORLD MEDIA does not rent, sell, barter or give away any lists containing a child's Personal Information for use by any outside company.

    If a child enters a game, contest or other activity sponsored by WORLD MEDIA on the Web site, the child may be required by WORLD MEDIA to provide the minimum Personal Information reasonably necessary for the child to participate in such activity.

    A child's parent or legal guardian may request WORLD MEDIA to provide a description of the Personal Information that WORLD MEDIA has collected from the child, as well as instruct WORLD MEDIA to cease further use, maintenance and collection of Personal Information from the child.

    If a child voluntarily discloses his or her name, e-mail address or other personally-identifying information on chat areas, bulletin boards or other forums or public posting areas, such disclosures may result in unsolicited messages from other parties.

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