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ASHEVILLE – In 2018, U.S. Cellular made significant investments in its network, store locations and local communities to ensure its customers have a great wireless experience. The company’s investment in North Carolina totaled more than $35.2 million, with $33.8 million of that going toward enhancements to its high-speed voice and data network.

Additionally, the tech products in U.S. Cellular stores have vastly evolved and expanded over the past few years, so in an effort to create the best shopping experience for customers, the company invested $1.34 million to redesign, update or relocate 18 retail stores in North Carolina in 2018. In addition to smartphones and tablets, consumers and businesses can purchase smart home products from Google and Amazon, smart watches from Apple and Samsung, wireless audio from Beats and JBL, and hundreds of other consumer electronics in statewide U.S. Cellular locations.

“In today’s competitive wireless industry, we know that investing in our customers’ experience is the most important thing we can do,” said Nathan Waddell, director of sales for U.S. Cellular in western North Carolina. “Every interaction a customer has with us needs to be consistent and transparent, and every time they want to use their phone, it needs to work. And as trusted community partners, we are also investing our time and money to support STEM education for youth in our communities to help inspire our future workforce.”

For the fourth consecutive year, U.S. Cellular supported STEM-focused youth education through a $1 million donation to Boys & Girls Clubs of America, with $95,000 going directly to six clubs in North Carolina. In addition, North Carolina U.S. Cellular associates spent 574 hours volunteering their time with Boys & Girls Clubs and a variety of other non-profits throughout the year.

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